THE CARAVAN EXHIBITION 2010
THE CARAVAN EXHIBITION takes place from 16-19 September. The fair is Norway's largest aimed at RV enthusiasts.
The fair is a joint venture between Norway's Caravan Industry Federation (NCB) and Utstillingsplassen Messer AS. The latter are the logistical organisers. NCB's members have priority as exhibitors.
THE CARAVAN EXHIBITION 2010
- is in its fifteenth consecutive year
- has since its inception in 1996 experienced steady growth, and in 2009 more than 18.000 net square meters of stand area were filled up, and had 17.052 visitors during the four days of the fair
- brings together importers and dealers of campers, motorhomes, expandables, tent trailers and leisure equipment from all of Norway and from several european contries
- is well known among camping enthusiasts in Norway, who consider the fair to be their annual gathering.
Argus Analyse AS performed market research after the fair in 2009:
Interviews with the general public revealed that :
* 38 % of the visitors have not visited the exhibition earlier years
* 54/46 women/men
* 27 % of the visitors are between 50 and 64 years, and 29 % are between 40 and 49 years and 24 % are between 30 and 39 years.
* 54 % of the visitors own their own camper and 27 % own their own motorhome, and less that 18 % own neither camper nor motorhome.
* 34 % plan to buy camper, and 27 % plan to buy motorhome
* 42 % plan to buy something from the exhibition
* 41 % plan to buy something for NOK 100.000 or more
* The visitors were very satisfied with the exhibition an d 91% plan to visit the exhibition in 2010
Interviews with the exhibitors revealed that:
* 91 % of the exhibitors have participated THE CARAVAN EXHIBITION earlier years
* 64 % want the same exhibition area the next time, and 15 % want more space
* the exhibitors characterize the exhibition as very important for the firms total marketing
* 96,7 % mean to have had public relations that can lead to sale
* 75,8 % have had specific sales
* The exhibitors are very satisfied and 100% want to participate in THE CARAVAN EXHIBITION 2010
THE CARAVAN EXHIBITION 2010
introduces first and foremost next year's models of
* campers
* motorhomes
* expandables
* tent
* tent trailers
* accessories
THE CARAVAN EXHIBITION 2009
also presented
* equipment and accessories for campers and motorhomes
* campgrounds/chains of campgrounds/guides
* professional magazines and informative literature
* leisure equipment
* camping expansions
* organisations
* financing
* cleaning products
* assurance
* passenger cars
THE CARAVAN EXHIBITION 2010
- is a public fair which brings together camping enthusiasts from all over Norway.
- is a public fair for people who are attracted to campers, motorhomes and the freedom that this form of leisure or lifestyle implies
- is a public fair for people who want to be updated re the next years campers, motorhomes,expandables, tent trailers and accessories
THE CARAVAN EXHIBITION 2011
THE CARAVAN EXHIBITION 2011 is planned to take place from 15-18 September 2011.
The Fair Area
THE CARAVAN EXHIBITION 2010 takes place at Norway Trade Fairs, Lillestrøm.
Indoors:
Hall C: 7.974 sq.m. gross
Hall D:10.687 sq.m. gross
Hall E: 7.173 sq.m. gross
Total: 25.834 sq.m. gross
Stands with wall systems
This area is for exhibitors needing smaller stands of 9 sq.m. and larger. The walls around the stands are white, and 2.5 m high. Each stand is equipped with a facia girder on which the company sign can be mounted, and a bracket for a spotlight. The stands are either 3 or 6 m deep. The minimum stand size is 9 sq.m. Both the walls and cleaning of the area are included in the rental.. For price information please see the attached registration form.
Floor space without wall system
This is the area for exhibitors who need more space. The stands are open and include no structures or fixtures of any kind. The minimum stand size is 50 sq.m. Cleaning is included in the price. For price information, please see the attached registration form.
The fair leadership reserves the right to cease registration of exhibitors and to reduce assigned floor space, in case the fair should be fully subscribed prior to the deadline.
The Fair Campground
The Norwegian Caravan Club (NCC), Romerike Branch, will organise the use of the fair campgrounds again this year. The camp is established in connection with the exhibition. The fair campgrounds for the exhibition are at Hellerudsletta, and are open for all, regardless of membership. There will be shuttle busses from the campground area to Norway Trade Fairs.
At the Fair Campgrounds, there will also be a reserved area for exhibitors who wish to live in a camper/motorhome. It takes less than 10 minutes to drive from Hellerudsletta to Norway Trade Fairs.
It is strictly forbidden to spend the night in a tent, motorhome or camper in the exhibition area or in the parking lot of Norway Trade Fair.
For further information on the fair campground, see www.messecamp.info or telephone 0047 977 32 190.
Marketing
Information on THE CARAVAN EXHIBITION 2010 is sent out to all branches of the Norwegian Caravan Club, as well as to selected campgrounds all over Norway. The fair is broadly marketed through announcements in periodicals, local and national newspapers, internet announcements, radio and TV, as well as through brochures and fliers at motorhome dealerships. We also have a link to our homepage www.caravanmessen.no.
The Fair Program
As in previous years with THE CARAVAN EXHIBITION will have our own fair program this year too. This will encompass the fair in its entirety and will contain current news and announcements. The program will also contain information on each exhibitor, as well as a map of the exhibition area.
Our market research reveals that the fair program is read by just about everyone who receives a copy.
Distribution:
The Fair Program is produced by:
Bobil & Caravan/Sportmedia AS
Rakkestadvn. 1, N – 1814 ASKIM
Telephone: 0047 69 81 97 00, Fax 0047 69 88 94 33
The pamphlet is distributed in advance as an insert in Bobil & Caravan nr. 06/2010, published in week 34 of 2010, to all subscribers and is available for single copy purchase as well in more than 600 places.
The fair program is THE CARAVAN EXHIBITONS’s only official publication and is handed out to all visitors at the fair.
Advertising in the Fair Program
Publishing an advertisement in the program brings attention to THE CARAVAN EXHIBITION 2010, and results in information about your products or services reaching precisely the public to whom they are targeted.
Bobil & Caravan/Sportmedia AS send out a form with guidelines for formulating and designing your advertisement, and for use in purchasing advertising space.
Contact for advertisements:
John-Ove Tellefsen,
Mobile: 0047 95 79 49 25
e-mail: jootell@online.noContact for editorials:
Kjell Erik Kristiansen, editor, telephone: +46 705 81 16 54
e-mail: kjellerik@mac.com
Social Events
Besides the fair itself, we realize that the social atmosphere around the event is of utmost importance. Here we cooperate closely with both NCB and NCC's Romerike branch.
Together with NCB, we arrange an exhibitor get-together on Thursday evening after the fair closes, within steps of the exhibition halls.
NCC's Romerike branch puts on a pleasant event Friday evening, as well as a Fair dance on Saturday at the fair campgrounds at Hellerudsletta.
For Children
Child care will be offered in the exhibition hall.
Parking
Exhibitors will have their own parking spots. A parking permit for the period must be purchased from Norway Trade Fairs. Information about order forms are sent out after receipt of the registration form.
The fair grounds include a large parking lot where visitors can park for a fee.
Admission Fee for Visitors
Adult NOK 150
Child NOK 50
Family NOK 300
Exhibitors can order admission tickets for distribution to customers. Exhibitors will be charged NOK 50 + VAT for each ticket which is used.
Opening Hours for the Fair
Thursday 16 September: Open to the public 2 p.m. - 8 p.m.
Friday 17 September: Open to the public 2 p.m. - 8 p.m.
Saturday 18 September: Open to the public 10 a.m. - 6 p.m.
Sunday 19 September: Open to the public 11 a.m. - 6 p.m.
Deadlines
* Registration/Reservation by 30 April 2010
* 50% of stand rental invoiced and due 30 April 2010
* Remainder of stand rental invoiced and due 30 June 2010
* Inside set-up may begin 8 a.m. on Wednesday, 15 September
* Set-up must be completed by 12 a.m. on Thursday 16 September
* Disassembly must be completed by 10 p.m. on Sunday, 19 September . Dispensations will be given for longer time for disassemblies to be agreed on for certain exhibitors with tents and equipment/accessories.
Food Services
There will be several places where food and drinks can be purchased in the fair halls. Exhibitors have their own cafeteria.
Hotels
Thon Hotel Arena is located right beside Norway Trade Fairs.
Telephone: 0047 66 93 60 00, use booking reference "Caravan 2010".
Vehicle Access to the Exhibition Hall for Loading and Unloading
Hall C: 4 cargo door for (un)loading
Height x Width:
C 1 – 6,4 m x 6,0 m
C2, C3, C4 – 5,3 m x 6,0 m
Hall D: 2 cargo doors for (un)loading
Height x Width:
D 1 – 6,4 m x 6,0 m
D 2 – 4,1 m x 5,2 m
Hall E: 5 cargo doors for (un)loading
Height x Width
E 1 – 3,5 m x 6,0 m
E 2 – 6,0 m x 6,2 m
E 3 – 6,0 m x 6,0 m
E 4, E 5 – 4,2 m x 3,6 m
Max load in the Exhibition Hall
Hall C: Evenly distributed floor load: Max 2,000 kg. per sq.m.
Hall D: Evenly distributed floor load: Max 1,500 kg. per sq.m.
Hall E: Evenly distributed floor load: Max 2.000 kg. per sq.m.
Technical Services
For example electrical power, rental of equipment, furniture, carpeting, telephone, parking, or other goods or services:
will be supplied by Norway Trade Fairs.
Order forms and price lists – see www.messe.no/info. Organiser rents forklifts which are available, cost-free, to the exhibitors during set-up and disassembly.
SEND REGISTRATION FORM TO:
Utstillingsplassen Messer AS
Vangsveien 111, P.O.Box 403
2303 Hamar, NORWAY
Telephone: 0047 62 54 00 50
Fax: 0047 62 54 00 51
e-mail: post@upl.no
kari.olstad@upl.no
konrad.sel@upl.no |
